European companies plan to increase their investment in generative artificial intelligence by 115% over the next year, reaching $2.8 billion. France and Germany are leading, with spending expected to double to $730 million and $610 million, respectively. European companies are concerned about ethics and bias but are more confident in managing and controlling generative AI systems. While they are deploying generative AI, there is little commercial value creation, with only 6% of companies realizing business value through use cases.